Seeff is one of the most established real estate brands in Southern Africa, trading since 1964. The company trades predominantly in residential property sales and rentals, but also operates in the Commercial, Agricultural and Development Project sectors.
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Leading the industry
- REBOSA - founding member of first RE employer body, Real Estate Business Organisations of South Africa
- Mortgage originating - founding shareholder of ooba (initially Mortgage SA, borne out of Seeff Home Loans)
- Benefit from the group leverage with access to financial, compliance, IT and Marketing infrastructure and support. This includes an innovative e-commerce platform, Seeff Store, for Licensees to buy everything from promotional items to staff uniforms and branded stationery.
- We provide legal documentation that is up to date in terms of legislation including Mandates and POPI
- Licensees are invited to attend National conferences, as well as Regional and Local Meetings, where best practices are shared and respected external thought-leaders present on industry and related topics
- Take advantage of preferential pricing for key platforms such as Private Property and Lightstone
I chose Seeff back in 1995 as I recognized an opportunity to partner with a premier brand even at that time. I was somewhat surprised that Seeff was selling Franchises and I seized the opportunity of recognizing the synergy real estate had with a legal practice. I saw value in the brand.
Charles Vining
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Seeff Sandton
Elaine was a Seeff agent when the opportunity to buy the License came about. We didn't take too long to make our mind up as we were acutely aware of the company's family centred values and excellent brand presence across the country. Buying into this strong brand was an easy choice professionally and personally.
Silven and Elaine Chetty
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Seeff Richards Bay
With a legacy spanning over 60 years, a family-driven business and reputable brand. We’ve decided to take the reins in Pretoria East and grow the business further by acquiring the Jacaranda License in 2024. This strategic move allows us to further diversify our income streams. Leveraging cutting-edge technology through a trusted brand, and expert guidance, we’re excited about the limitless growth potential this business offers.
PG and Albert van der Linder
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Pretoria East
I picked Seeff because I wasn’t just looking for a brand, but rather wanted to be part of a family that is united in their drive for success and purpose. It is the perfect foundation to build something you can be proud of.
Ross Levin
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Atlantic Seaboard
Joining the Seeff Brand has been one of the best decisions I have made for my business. Having a name behind you with a good reputation, proven track record over decades especially for its integrity, associates you with that automatically with clients. I also greatly appreciate how Seeff holds and lives one of their biggest values "Family" in action. As a Seeff Licensee you really enter a network of family, and have their support in every branch that you walk into.
Nombasa Mawela
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Seeff DubaiFor over half a century, people have entrusted Seeff with their stories.
Our story began in 1964, as a small family-run business, founded by Geoffrey Seeff and supported in the office by his lovely wife and mother-in-law. Over the course of the next 60 years, the baton was handed to the Seeff brothers, Lawrence and Samuel, and is today still run by Samuel Seeff. Seeff has been built on a foundation of solid values like integrity, excellence and family, inspired by a real passion for seeing people prosper, helping them unlock the next chapter in their stories.
By building trusted relationships over the years, today, Seeff is one of the leading property specialists in Southern Africa, offering the perfect balance of astute business savvy and a real understanding of our customers’ needs.
With over 1200 property practitioners in our close-on 200 offices nationwide, we provide expert knowledge in all regions, ensuring you have the most accurate information and support when buying or selling your property. We are here to ensure that you prosper through property, and are excited to be a part of your story.
