Elaine Vandayar - Pioneering Excellence in 18 Years of Property Leading Seeff Richards Bay for 15 years
In an industry largely dominated by men, Seeff Richards Bay proudly stands as a 100% female-owned business, with Licensee Elaine Vandayar defying convention through her unwavering commitment to excellence. With a diverse team of 25 members, comprising 76% women, the branch embodies inclusivity and representation.
With a uniqueness not only in ownership but also in a community-centric approach, Seeff Richards Bay has evolved into the leading property agency in the greater Richards Bay Area. It boasts the highest market share at 43%, with more than 1 in 3 homes being sold by Seeff, and operates as a tight-knit family deeply invested in the community's well-being.
Elaine took the helm as Licensee of Seeff Richards Bay at the age of 27, alongside her husband at 29. They embarked on a journey driven by a determination for excellence and faith during the recession. Over 18 years in the industry, Elaine began as an agent before assuming the role of Seeff Licensee, now celebrating 15 years. During this time, she has transformed Seeff Richards Bay into KwaZulu-Natal's top property sales and rentals branch, a testament to her leadership and purpose-driven ethos.
Elaine's leadership style, characterised by discipline and analytical rigour, fosters a culture of collaboration and innovation. She empowers agents to excel while upholding Seeff's core values of family and accountability. Together, the branch celebrates success and encourages the upliftment of agents and support staff, knowing that collective strength propels the team forward.
Elaine epitomises strength and empowerment within her community, serving as a beacon of inspiration to all. Her remarkable leadership ignites a fire of passion and dedication within her team, fostering an environment where everyone thrives. With unwavering respect and boundless gratitude, she uplifts those around her, guiding them to achieve their true potential, embodying the values of kindness and appreciation. Seeff Richards Bay is committed to fostering transformation within our industry by providing opportunities for previously disadvantaged individuals every year.
Leading the region in terms of sales units and value, and achieving year-on-year growth that outstrips market trends, Elaine's achievements have not gone unnoticed. Honoured as the Businesswoman of the Year in the Entrepreneur category and recipient of the Seeff Chairman's Award, she has been recognised by industry leaders for her charisma and dynamic business approach. Elaine and Seeff Richards Bay remain steadfast in the pursuit of excellence.
Notable awards and accolades within the Seeff Group include Overall Seeff Licensee of the Year, Seeff Rental Office of the Year, and Marketer of the Year. Awards achieved in the Richards Bay region include the Best of Zululand Reader's Choice Award for Real Estate for an unprecedented 7th time, the Zululand Chamber of Commerce Award for the Best Small Business in Zululand, and Best Company to Support Local Charities.