For many, it's a dream that gets lost in dinner party conversations. Say goodbye to your 9 to 5. Move to a picturesque part of the country. Open up a cosy country guest house. Meet the world's most interesting people while the money rolls in. That's the life, isn't it? If you want to make 'service with a smile' your career, it's time to put a plan into action.
Firstly, what is a guest house?
You've likely been on a business trip or holiday and experienced one already. According to the Tourism Grading Council of South Africa, this is accommodation provided in a house, renovated dwelling or specifically designed building. It includes the provision of breakfast and has public areas for the exclusive use of guests.
Why start your own guest house?
Guest house management is no picnic. It's a tough journey. You'll need to be truly invested to keep going in tough times. Here are some reasons worth considering.
How to set up your guest house
Okay, you're sold and ready to get started. Here are some helpful steps to follow:
1. You can choose to buy an existing guest house or renovate your current property. Think carefully about your chosen location. Are there events all year round and attractions to keep a regular flow of guests? Is there enough parking for your guests?
2. Be sure to check the rezoning permissions to ensure your guest house will be legal.
3. Figure out if there's a need. You may face stiff competition from other establishments in the area.
4. You'll need to register with the Companies and Intellectual Property Commission (CIPC) and as a taxpayer for corporate income tax purposes.
5. Do a course in guest house management. It will help you learn how to control your finances, entertain guests and keep your accommodation spotless.
6. Pick your target audience and customise your guest house experience. Tourists, business travellers and honeymooners all have different needs.
7. Do an audit of your property. Whether you're renovating or buying an existing guest house, you'll want it to match your expectations. You may need to buy kitchen equipment, new bedding or add amenities like a pool.
8. Get a reliable contractor to fix faults, repairs and make changes to your property.
9. Hire your helpers. This is fine if there are already personnel available. However, you may want to bring in a team of housekeepers, gardeners and kitchen staff you trust.
10. Take out a business insurance that covers your employees and property.
11. Put some thought behind your marketing strategy. You should create a website, get active on social media and register with review websites like Hellopeter. It's also worth investing in flyers and placing adverts in newspapers and magazines.
12. Don't forget to spy on your competition. It's important to see what kind of experience they're offering on their website - and at what price.
Buying a guest house can be intimidating. Thankfully with Seeff, you have an agent who has your back. With our experience and know-how, we'll help you make the right decision - both as a business and as a property investment. View our property listings and contact our Upington team today.